Health report : http://apple.com

Follow recommendations of this health report to keep your site healthy

Examined at : 2023-07-26 17:45:54

StoreAndHost found 10 major issues

Score

page title

page title : Apple


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description :


Your site do not have any meta description.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
Apple 35 4.321 % No
Learn 12 1.481 % No
Store 10 1.235 % No
Shop 9 1.111 % No
iPad 9 1.111 % No
iPhone 7 0.864 % No
tradein 7 0.864 % No
Pro 7 0.864 % No
device 6 0.741 % No
Buy 6 0.741 % Yes
eligible 6 0.741 % No
Vision 5 0.617 % No
Mac 5 0.617 % No
Apple Card 5 0.617 % No
purchase 4 0.494 % No
Education 4 0.494 % No
Apple Gift Card 4 0.494 % No
stores 4 0.494 % No
Business 4 0.494 % No
Wallet 4 0.494 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Learn more 10 1.235 % No
Apple Store 8 0.988 % No
more Buy 6 0.741 % No
Shop for 5 0.617 % No
of a 5 0.617 % No
or iPad 4 0.494 % No
Buy Apple 3 0.37 % No
MacBook Air 3 0.37 % No
at Apple 3 0.37 % No
Mac or 3 0.37 % No
in the 3 0.37 % No
an Apple Gift Card 3 0.37 % No
Vision Pro 3 0.37 % No
of the 3 0.37 % No
Apple Vision 3 0.37 % No
and Apple 2 0.247 % No
early next 2 0.247 % No
and Learn 2 0.247 % No
Apple Values 2 0.247 % No
to the 2 0.247 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Learn more Buy 6 0.741 % No
more Buy Apple 3 0.37 % No
Apple Vision Pro 3 0.37 % No
Mac or iPad 3 0.37 % No
and Apple Store 2 0.247 % No
Shop and Learn 2 0.247 % No
Gift Card walking 2 0.247 % No
Government Shop for 2 0.247 % No
All rights reserved 2 0.247 % No
Store Gift Card 2 0.247 % No
eligible Mac or 2 0.247 % No
Apple Store Gift 2 0.247 % No
early next year 2 0.247 % No
may not be 2 0.247 % No
iPad and Apple 2 0.247 % No
Air iPad and 2 0.247 % No
MacBook Air iPad 2 0.247 % No
a MacBook Air 2 0.247 % No
new device purchase 2 0.247 % No
Buy iPhone 14 2 0.247 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Learn more Buy Apple 3 0.37 % No
MacBook Air iPad and 2 0.247 % No
iPad and Apple Store 2 0.247 % No
more Buy iPhone 14 2 0.247 % No
eligible Mac or iPad 2 0.247 % No
of a MacBook Air 2 0.247 % No
a MacBook Air iPad 2 0.247 % No
time shop select products 2 0.247 % No
limited time shop select 2 0.247 % No
a limited time shop 2 0.247 % No
For a limited time 2 0.247 % No
Air iPad and Apple 2 0.247 % No
and Apple Store Gift 2 0.247 % No
Apple Store Gift Card 2 0.247 % No
Store Gift Card walking 2 0.247 % No
Vision AirPods TV Home 2 0.247 % No
Watch Vision AirPods TV 2 0.247 % No
iPhone Watch Vision AirPods 2 0.247 % No
iPad iPhone Watch Vision 2 0.247 % No
Mac iPad iPhone Watch 2 0.247 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 810

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 4%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(1)

  • Apple

H2(5)

  • Save on Mac or iPad for college.
  • AirPods Pro
  • iPhone 14 Pro
  • iPhone 14
  • Apple Footer

H3(16)

  • Plus get a gift card up to $150.2
  • Rebuilt from the sound up.
  • Pro. Beyond.
  • Wonderfull.
  • Supercharged by
  • Shop and Learn Shop and Learn +
  • Apple Wallet Apple Wallet +
  • Account Account +
  • Entertainment Entertainment +
  • Apple Store Apple Store +
  • For Business For Business +
  • For Education For Education +
  • For Healthcare For Healthcare +
  • For Government For Government +
  • Apple Values Apple Values +
  • About Apple About Apple +

H4(8)

  • MacBook Air 15”
  • Apple Vision Pro
  • Apple Watch Series 8
  • Apple Trade In
  • All of the savings. None of the tax.
  • iPad Pro
  • Apple Card
  • Apple TV+

H5(6)

  • Impressively big. Impossibly thin.
  • Welcome to the era of spatial computing.
  • A healthy leap ahead.
  • Upgrade and save. It’s that easy.
  • For a limited time, shop select products tax-free.
  • Get up to 3% Daily Cash back with every purchase.

H6(2)

  • An image of a MacBook Air, iPad, and Apple Store Gift Card walking.
  • An animation of a MacBook Air, iPad, and Apple Store Gift Card walking.
Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

Robot.txt

Your site have robot.txt

Robot.txt

> # robots.txt for http://www.apple.com/ User-agent: * Disallow: /*/includes/* Disallow: /*retail/availability* Disallow: /*retail/availabilitySearch* Disallow: /*retail/pickupEligibility* Disallow: /*shop/signed_in_account* Disallow: /*shop/sign_in* Disallow: /*shop/sign_out* Disallow: /*shop/answer/vote* Disallow: /*shop/bag* Disallow: /*shop/browse/overlay/* Disallow: /*shop/browse/ribbon/* Disallow: /*shop/browse/campaigns/mobile_overlay* Disallow: /*shop/button_availability* Disallow: /*shop/favorites* Disallow: /*shop/iphone/payments/overlay/* Disallow: /*shop/mobile/olss_error* Disallow: /*shop/mobilex/* Disallow: /*shop/np/order* Disallow: /*shop/np/giftorguestorder* Disallow: /*shop/np/sign_in* Disallow: /*shop/order/* Disallow: /*shop/rs-mvt/rel/* Disallow: /*shop/sentry* Disallow: /*shop/store/feeds/* Disallow: /*shop/variationSelection Disallow: /*_adc_*/shop/ Disallow: /*_aoc_*/shop/ Disallow: /*_enterprise*/shop/ Disallow: /*_internal-epp-discounted*/shop/ Disallow: /*_k12nonbts*/shop/ Disallow: /*_kiosk*/shop/ Disallow: /*_nonbts*/shop/ Disallow: /*_qpromo*/shop/ Disallow: /*_refurb-discounted*/shop/ Disallow: /cn/*/aow/* Disallow: /go/awards/* Disallow: /newsroom/notifications/* Disallow: /tmall* Allow: /ac/globalnav/2.0/*/images/ac-globalnav/globalnav/search/* User-agent: Baiduspider Disallow: /* Allow: /cn/* Allow: /cn-edu/* Allow: /cn-k12/* User-agent: HaoSouSpider Disallow: */product-red/ Disallow: /*/retail/availability* Disallow: /*/retail/availabilitySearch* Disallow: /*/retail/pickupEligibility* Disallow: /*/shop/account/setup* Disallow: /*/shop/answer/vote* Disallow: /*/shop/browse/campaigns/mobile_overlay* Disallow: /*/shop/button_availability* Disallow: /*/shop/bag* Disallow: /*/shop/change_password* Disallow: /*/shop/checkout* Disallow: /*/shop/create_account* Disallow: /*/shop/favorites* Disallow: /*/shop/identify_user* Disallow: /*/shop/mobile/checkout/start* Disallow: /*/shop/mobilex/* Disallow: /*shop/np/order* Disallow: /*shop/np/giftorguestorder* Disallow: /*shop/np/sign_in* Disallow: /*/shop/rs-mvt/rel/* Disallow: /*/shop/sentry* Disallow: /*/shop/sentryx/change_password* Disallow: /*/shop/sentryx/create_account* Disallow: /*/shop/sentryx/create_account_confirm* Disallow: /*/shop/sentryx/identify_user* Disallow: /*/shop/sentryx/sign_in* Disallow: /*/shop/signed_in_account* Disallow: /*/shop/sign_in* Disallow: /*/shop/sign_out* Disallow: /*/shop/storeConfig* Disallow: /*/shop/variationSelection* Disallow: /*/shop/vieworder* Disallow: /apple-watch-nike/ Disallow: /apple-watch-hermes/ Disallow: /cn/*/aow/* Disallow: /newsroom/notifications/* Disallow: /retail/availability* Disallow: /retail/availabilitySearch* Disallow: /retail/pickupEligibility* Disallow: /shop/bag* Disallow: /tmall/* Disallow: /cn_cmb* Disallow: /cn_abc* Disallow: /cn_icbc* Disallow: /cn_ccb* User-agent: Sogou web spider Disallow: /* Allow: /cn/* Allow: /cn-k12/* User-agent: Sogou inst spider Disallow: /* Allow: /cn/* Allow: /cn-k12/* User-agent: Sogou spider2 Disallow: /* Allow: /cn/* Allow: /cn-k12/* #DaumWebMasterTool:fe46641ef2e4f3f25544ad9d70c6029df24dd184fad54154abaa3c263cf5a09a:h7Tb+WCGBcuKBnKRAHQGEQ== Sitemap: https://www.apple.com/shop/sitemap.xml Sitemap: https://www.apple.com/autopush/robots/compare-sitemap.xml Sitemap: https://www.apple.com/autopush/sitemap/sitemap-index.xml Sitemap: https://www.apple.com/newsroom/sitemap.xml Sitemap: https://www.apple.com/retail/sitemap/sitemap.xml Sitemap: https://www.apple.com/today/sitemap.xml




Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Location: https://www.apple.com/shop/sitemap.xml

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 110
Total External Links? 9

Internal Links

  • /
  • /us/shop/goto/store
  • /mac/
  • /ipad/
  • /iphone/
  • /watch/
  • /apple-vision-pro/
  • /airpods/
  • /tv-home/
  • /entertainment/
  • /us/shop/goto/buy_accessories
  • /us/search
  • /us/shop/goto/bag
  • /us/shop/goto/campaigns/tax_holiday
  • /us/shop/goto/buy_iphone
  • /us-hed/shop/back-to-school
  • /us-hed/shop/back-to-school
  • /airpods-pro/
  • /airpods-pro/
  • /us/shop/goto/product/MQD83
  • /iphone-14-pro/
  • /iphone-14-pro/
  • /us/shop/goto/buy_iphone/iphone_14_pro
  • /iphone-14/
  • /iphone-14/
  • /us/shop/goto/buy_iphone/iphone_14
  • /macbook-air-13-and-15-m2/
  • /macbook-air-13-and-15-m2/
  • /us/shop/goto/buy_mac/macbook_air/15_inch_m2
  • /apple-vision-pro/
  • /apple-vision-pro/
  • /apple-watch-series-8/
  • /apple-watch-series-8/
  • /us/shop/goto/buy_watch/apple_watch_series_8
  • /us/shop/goto/trade_in
  • /us/shop/goto/trade_in
  • /us/shop/goto/campaigns/tax_holiday
  • /us/shop/goto/campaigns/tax_holiday
  • /ipad-pro/
  • /ipad-pro/
  • /us/shop/goto/ipad_pro/select
  • /apple-card/
  • /apple-card/
  • /us/shop/back-to-school/terms-conditions
  • /
  • /us/shop/goto/store
  • /mac/
  • /ipad/
  • /iphone/
  • /watch/
  • /apple-vision-pro/
  • /airpods/
  • /tv-home/
  • /airtag/
  • /us/shop/goto/buy_accessories
  • /us/shop/goto/giftcards
  • /wallet/
  • /apple-card/
  • /apple-pay/
  • /apple-cash/
  • /us/shop/goto/account
  • /apple-one/
  • /apple-tv-plus/
  • /apple-music/
  • /apple-arcade/
  • /apple-fitness-plus/
  • /apple-news/
  • /apple-podcasts/
  • /apple-books/
  • /app-store/
  • /retail/
  • /retail/geniusbar/
  • /today/
  • /today/camp/
  • /us/shop/goto/special_deals
  • /us/shop/goto/trade_in
  • /us/shop/goto/payment_plan
  • /us/shop/goto/buy_iphone/carrier_offers
  • /us/shop/goto/order/list
  • /us/shop/goto/help
  • /business/
  • /retail/business/
  • /education/
  • /education/k12/how-to-buy/
  • /us/shop/goto/educationrouting
  • /healthcare/
  • /healthcare/apple-watch/
  • /healthcare/health-records/
  • /r/store/government/
  • /us/shop/goto/eppstore/veteransandmilitary
  • /accessibility/
  • /education-initiative/
  • /environment/
  • /diversity/
  • /privacy/
  • /racial-equity-justice-initiative/
  • /supplier-responsibility/
  • /newsroom/
  • /leadership/
  • /careers/us/
  • /compliance/
  • /apple-events/
  • /contact/
  • /retail/
  • /choose-country-region/
  • /legal/privacy/
  • /legal/internet-services/terms/site.html
  • /us/shop/goto/help/sales_refunds
  • /legal/
  • /sitemap/

External Links

  • https://support.apple.com/?cid=gn-ols-home-hp-tab
  • https://card.apple.com/apply/application?referrer=cid%3Dapy-200-10000036&start=false
  • https://wallet.apple.com/apple-card/setup/feature/ccs?referrer=cid%3Dapy-200-10000036
  • https://support.apple.com/kb/HT209218
  • https://appleid.apple.com/us/
  • https://www.icloud.com
  • https://apps.apple.com/us/app/apple-store/id375380948
  • https://investor.apple.com/
  • https://locate.apple.com/

Alexa Rank

>
Traffic Rank
Reach Rank
Top Country
Top Country Rank

Domain IP Information

ISP
IP
Organization
City
Country
Time Zone
Longitude
Latitude

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 119
NoIndex Enabled By Meta Robot? No
NoFollow Enabled By Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Some links of your site are not SEO friendly.

Not SEO Friendly Links

  • /us/shop/goto/buy_accessories
  • /us/shop/goto/campaigns/tax_holiday
  • /us/shop/goto/buy_iphone
  • /us/shop/goto/buy_iphone/iphone_14_pro
  • /us/shop/goto/buy_iphone/iphone_14
  • /us/shop/goto/buy_mac/macbook_air/15_inch_m2
  • /us/shop/goto/buy_watch/apple_watch_series_8
  • /us/shop/goto/trade_in
  • /us/shop/goto/trade_in
  • /us/shop/goto/campaigns/tax_holiday
  • /us/shop/goto/campaigns/tax_holiday
  • /us/shop/goto/ipad_pro/select
  • /us/shop/goto/buy_accessories
  • /us/shop/goto/special_deals
  • /us/shop/goto/trade_in
  • /us/shop/goto/payment_plan
  • /us/shop/goto/buy_iphone/carrier_offers
  • /us/shop/goto/help/sales_refunds


Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site does not have any image without alt text.

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.

Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 245 KB


HTML page size is > 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 55 KB


GZIP compression is enabled. GZIP compressed size should be < 33KB

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 2 inline css.

Inline CSS

  • <div style="display: none" id="fnb-supported"></div>
  • <svg viewbox="0 0 85 85" style="display: none"></svg>


Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.

Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 17.253.144.10
IPv6 2620:149:af0::10
DNS Report
SLHostClassTTLTypePRITargetIP
1apple.comIN256A17.253.144.10
2apple.comIN21061NSb.ns.apple.com
3apple.comIN21061NSa.ns.apple.com
4apple.comIN21061NSc.ns.apple.com
5apple.comIN21061NSd.ns.apple.com
6apple.comIN2300MX10mx-in.g.apple.com
7apple.comIN2300MX20mx-in-mdn.apple.com
8apple.comIN2300MX20mx-in-rno.apple.com
9apple.comIN2300MX20mx-in-hfd.apple.com
10apple.comIN2300MX20mx-in-vib.apple.com
11apple.comIN93AAAA2620:149:af0::10

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

CURL Response

urlhttps://www.apple.com/content typetext/html; charset=utf-8
http code200header size1526
request size246filetime-1
ssl verify result0redirect count1
total time0.122991namelookup time0.030368
connect time0.052094pretransfer time0.071452
size upload0size download250579
speed download2053926speed upload0
download content length250579upload content length-1
starttransfer time0.10847redirect time0.041817
redirect urlprimary ip69.192.160.210
certinfoprimary port443
local ip62.171.178.218local port38314

PageSpeed Insights (Mobile)

Performance

  • Emulated Form Factor Mobile
  • Locale En-US
  • Category Performance
  • Field Data
  • First Contentful Paint (FCP) 1392 ms
  • FCP Metric Category FAST
  • First Input Delay (FID) 16 ms
  • FID Metric Category FAST
  • Overall Category AVERAGE
  • Origin Summary
  • First Contentful Paint (FCP) 2033 ms
  • FCP Metric Category AVERAGE
  • First Input Delay (FID) 17 ms
  • FID Metric Category FAST
  • Overall Category AVERAGE
  • Lab Data
  • First Contentful Paint 3.9 s
  • First Meaningful Paint 9.1 s
  • Speed Index 10.2 s
  • First CPU Idle
  • Time To Interactive 12.4 s
  • Max Potential First Input Delay 260 ms

Audit Data

Keep request counts low and transfer sizes small

69 requests • 7,484 KiB

To set budgets for the quantity and size of page resources, add a budget.json file. Learn More

Eliminate render-blocking resources

Potential savings of 210 ms

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn More

Efficiently encode images

Potential savings of 120 KiB

Optimized images load faster and consume less cellular data. Learn More

Enable text compression

Potential savings of 139 KiB

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn More

Serve static assets with an efficient cache policy

29 resources found

A long cache lifetime can speed up repeat visits to your page. Learn More

Minimize third-party usage

Third-party code blocked the main thread for 0 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn More

Total Blocking Time

730 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

Reduce JavaScript execution time

2.3 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Defer offscreen images

Potential savings of 1,636 KiB

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn More

Server Backend Latencies

80 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn More

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. Learn More

Reduce unused CSS

Potential savings of 54 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn More

Avoid enormous network payloads

Total size was 7,484 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn More

Minimize main-thread work

5.5 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Avoid chaining critical requests

23 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn More

Avoid an excessive DOM size

1,433 elements

A large DOM will increase memory usage, cause longer Learn More

Avoid multiple page redirects

Potential savings of 630 ms

Redirects introduce additional delays before the page can be loaded. Learn More

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. Learn More

User Timing marks and measures

Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn More

Network Round Trip Times

40 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn More

PageSpeed Insights (Desktop)

Performance

  • Emulated Form Factor Desktop
  • Locale En-US
  • Category Performance
  • Field Data
  • First Contentful Paint (FCP) 915 ms
  • FCP Metric Category FAST
  • First Input Delay (FID) 5 ms
  • FID Metric Category FAST
  • Overall Category FAST
  • Origin Summary
  • First Contentful Paint (FCP) 1333 ms
  • FCP Metric Category FAST
  • First Input Delay (FID) 4 ms
  • FID Metric Category FAST
  • Overall Category AVERAGE
  • Lab Data
  • First Contentful Paint 1.3 s
  • First Meaningful Paint 2.4 s
  • Speed Index 2.5 s
  • First CPU Idle
  • Time To Interactive 2.6 s
  • Max Potential First Input Delay 80 ms

Audit Data

Keep request counts low and transfer sizes small

58 requests • 5,834 KiB

To set budgets for the quantity and size of page resources, add a budget.json file. Learn More

Eliminate render-blocking resources

Potential savings of 330 ms

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn More

Efficiently encode images

Potential savings of 214 KiB

Optimized images load faster and consume less cellular data. Learn More

Enable text compression

Potential savings of 139 KiB

Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn More

Serve static assets with an efficient cache policy

32 resources found

A long cache lifetime can speed up repeat visits to your page. Learn More

Minimize third-party usage

Third-party code blocked the main thread for 0 ms

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn More

Total Blocking Time

50 ms

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

JavaScript execution time

0.6 s

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Defer offscreen images

Potential savings of 1,383 KiB

Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn More

Server Backend Latencies

210 ms

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn More

Properly size images

Serve images that are appropriately-sized to save cellular data and improve load time. Learn More

Reduce unused CSS

Potential savings of 76 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn More

Avoid enormous network payloads

Total size was 5,834 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn More

Minimizes main-thread work

1.6 s

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn More

Avoid chaining critical requests

24 chains found

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn More

Avoid an excessive DOM size

1,433 elements

A large DOM will increase memory usage, cause longer Learn More

Avoid multiple page redirects

Potential savings of 190 ms

Redirects introduce additional delays before the page can be loaded. Learn More

Minify JavaScript

Minifying JavaScript files can reduce payload sizes and script parse time. Learn More

User Timing marks and measures

Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn More

Network Round Trip Times

190 ms

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn More